Anyone following London 2012
Olympics???
I am doing a Social Media analysis on
the 2012 Olympics with the IBM Cognos Consumer Insights solution and
thought I would share some of the things people are talking about.
My analysis only included internet conversations from Blogs,
Microblogs, Videos and Boards from June 17th. There was a
lot of discussion about what we can expect for the Open Ceremonies in
London. When looking at the weeks before the Opening Ceremonies, the
conversatoin was dominated by refernces to Danny Boyle as to a
theatrical experience that is to occur. Surprisingly, Ralph Lauren
was a close second to Danny in conversation around the Olympic garb
his company was providing. While Jacques Rogge was in the top 5, I
would have thought Jacques Rogge cracked the top three being the IOC
president.
I thought it would be an interesting
thing to do a post-mortem on Opening Ceremonies as to who had staying
power in conversation and who jumped up. It ws Danny Boyle who kept
his name in the top three. The theatrical experience was delivered.
But not surprisingly, James Bond jumped up from nowhere and he became
the “Most Referenced” spot in this analysis with respect to
Opening Ceremonies. The Queen's rendez-vous with 007 and the
parachute jump resonated well with people world wide. As a Canadian,
I had to compare these ceremonies to Vancouver 2010. These
ceremonies are comparable, in fact the song “I Believe” is still
being used which is good to hear. In retrospect, Canadians should
have had an episode on Austin Powers. Perhaps Austin could have
joined forces with Governer General David Johnston in a secret
mission of some sort to build more theatrics. But I digress. :)
There was a comment on the internet
prior to the Olympics that Soccer and Gynanistics dominated
conversation for the US. When I was looking at the numbers I saw
something different, so perhaps the analysis included different
timeframes or sources (or lack thereof). I found that the US
conversation was dominated by Swimming, Tennis and Athletics in that
order as shown below.
With respect to the Swimming, the
internet chatter is primarly referencing the healthy rivalry between
Micheael Phelps and Ryan Lochte. Phelps is edging Ryan Lochte out
for the “Most Referenced” in swimming. Does this mean he is a
favorite? That would require an affinity analysis which I will leave
until another time.
Not suprising, that the breakdown for
Canadian conversation actually includes “Hockey” in the top five
sports. Strange but true. Perhaps some Canadians, don't know Ice
Hockey is not a “Summer” sport. Any fellow Canadians out there?
Get talking about Canada in the Olympics, we need more cheers. Go
Canada Go!
As I created this analytics model on
the Olympics, I thought it was worth while to note that this model
included German and French in the analysis and I would expect a few
of my colleagues to provide unique content from their languages.
Check in a little later as London 2012
plays out.
Cheers
Chris
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